This procedure helps you to create telemarketing scripts for gatekeepers, principal decision makers and voicemail messages. It ensures that telemarketing phone communications are consistent and your company is represented well in the market place.
The “Telemarketing Script Development” procedure ties in with the “Telemarketing to a New List” procedure, whereby scripts are created for the telemarketers and phone sales person or team to implement.
You can personalise this document by replacing the token “[Your Company]” with your business name. You are able to edit the document to reflect what is most relevant to your business. Remove or add content as deemed necessary.
The “Telemarketing Script Development” procedure is recommended to be included within the Marketing section of your Company Manual.
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