Website analytics provide a myriad of metrics that can be tracked and analyzed over time, and then used to refine web and advertising strategies. It is important to regularly monitor and report website analytics in order to obtain long-term statistics.
This procedure defines important metrics and explains what benefits each offers. The procedure can be customized to your company by replacing the tokens in brackets, and by adding specific details for your reporting system.
“Monitoring Website Analytics” is recommended to be included within the Marketing section of your Company Manual.
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