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Identifying your ideal customer profile and sharing that with your team is extremely powerful. It means that your energy in marketing and sales is spent targeting the right customer which will bring you more profit, increased cashflow and less stress.

Use this procedure to communicate to your team who your ideal customer is. This document shows you how to create a “buyer persona” so that you and your team can identify your customer in the real world.

It is recommended that it is the responsibility of the “Marketing Manager” or similar role to maintain this procedure.

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