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Google AdWords can be a valuable tool for promoting your business and reaching new customers. Unfortunately, a poorly run AdWords account may do more harm than good, and can be costing you more than you should be spending.

This guide contains Google AdWords Best Practices, and some practical tips for managing your AdWords campaign. It is not a step by step instruction guide for setting up or running a campaign. Instead, this guide is designed to help you get the most from your existing AdWords campaigns, and to help you monitor the people you hire to manage your campaigns.

“Google AdWords Best Practices” is recommended to be included within the Marketing section of your Company Manual.

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