Collecting business cards is a common practice for owners and representatives of a business or organization, however for many, the data on these cards often gets forgotten. Digitizing business card data and centralizing it into a CRM system will ensure that valuable contacts are not lost.
A company’s database is one of it’s assets that adds value to the sale price of your business. As a starting point, it is vital to start collecting contact data and entering into a CRM system. This data can then be used for future marketing campaigns such as telesales and physical and electronic direct marketing.
CRM stands for “Customer Relationship Management” and is a software that enables you to record all contact with a prospect and customer.
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