Company newsletters are a great way to keep employees and associates informed about what is being done in your business, and to deliver special offers and generate interest in customers. For maximum effectiveness, the newsletter should keep a consistent format and be sent out on a regular schedule.
This procedure template is designed to help you streamline your newsletter process and make the information available to anyone who needs to be involved in creating the newsletter. Included sections are:
Newsletter Definition and Goals
Newsletter Content Guidelines
Newsletter Style Guidelines
The procedure can be customized to your company by replacing the tokens in brackets, and by adding specific details for your company systems.
“Email Newsletter Guidelines” is recommended to be included within the Marketing section of your Company Manual.
Word count: 477