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Marketing emails are a cost effective and efficient way to share your messages with associates and customers. It is important to set clear guidelines and expectations for marketing and bulk emails to avoid associating your company with spam and other negative email practices.

This policy defines bulk email marketing, provides rules for use and misuse, and lists general email marketing criteria. The procedure can be customized to your company by replacing the tokens in brackets, and by adding specific details for your area or company.

“Email Marketing Policy” is recommended to be included within the Marketing section of your Company Manual.

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