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Your brand is made up of all the images and messages you share with the world about your company. To gain trust and recognition, it is important to be consistent with your branding.

This template contains prompts for creating a detailed Branding Guidelines procedure. When completed, the procedure will contain clear instructions for creating and using logos, company colors, and other imagery, as well as instructions for writing content and advertising messages.

“Branding Guidelines” is recommended to be included within the Marketing section of your Company Manual.

Word count: 180

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