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A company blog is a great promotional tool for your business. When leveraged correctly, the blog will not only create regular, fresh content for your website, it will also establish your company as an expert in the industry and attract new website visitors from search engines.

This procedure template is designed to help you streamline your blog writing process and make the information available to anyone who is involved in blog development. The procedure can be customized to your company by replacing the tokens in brackets, and by adding specific details for your company systems.

“Blog Writing and Distribution” is recommended to be included within the Marketing section of your Company Manual.

Word count: 503

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