The business playbook is being rewritten — not by conglomerates, but by entrepreneurs like Taylor Victoria, who are quietly building global companies powered by remote talent, artificial intelligence, and a devotion to structure most founders ignore until it’s too late.
At 22, Victoria was unemployed and frustrated. A marketing graduate, she’d applied for more than 60 jobs across Australia and received the same robotic response each time: not enough experience. But instead of accepting rejection as her fate, she made a decision that would define her career: if no one would hire her, she’d hire herself.
Now 30, Victoria is the founder and CEO of Level Up Outsourcing, a thriving agency that connects international business owners with highly skilled remote staff in the Philippines. Her company crossed the seven-figure mark within two years and now supports a team of more than 90 people working across time zones and disciplines. She’s grown her business not by working harder, but by refusing to do it all herself.
“At some point, you have to decide whether you want to be the doer — or the builder,” she told a packed audience. “You can’t be both forever.”
The Myth of the Self-Made Hustler
Taylor Victoria’s journey began in Canberra, a city she affectionately criticizes for its predictability. “It’s a city of public servants,” she joked. “Safe. Structured. But for someone like me? Suffocating.” She completed her degree, did the internships, checked the boxes — and still couldn’t land a job.
Disillusioned but determined, she launched her first business, Millennial Girls Media, and relocated to Bali with just $600 a month in revenue and rent that cost $700. It was a leap of faith and an act of desperation.
“There was no Plan B. I told myself: either you figure this out, or you’re sleeping on the beach.”
Her initial mistake, as she freely admits, was thinking she had to do it all herself. “I thought I needed to be the business. But that’s not scalable. And it’s not sustainable.”
Systematizing Success
Everything changed when she discovered the power of documented systems. Early on, she began recording herself completing tasks using screen capture tools like Loom. Instead of carving out weeks to write training manuals, she simply captured her work as she did it – then used AI to convert those recordings into written instructions.
What emerged was a library of standard operating procedures (SOPs) – but more importantly, a way to multiply herself without cloning her time.
“You already have systems,” she told the conference audience. “They’re just either in your head, or on paper.”
For many business owners, those systems remain scattered across emails, sticky notes, or half-finished Google Docs. Increasingly, platforms like Way We Do are helping to bridge that gap — by not only storing SOPs but embedding them into the daily rhythms of work. Unlike traditional documentation tools, Way We Do transforms SOPs into active workflows. Tasks are assigned, roles are linked, and checklists are followed — ensuring that procedures aren’t just written, but executed.
Taylor Victoria’s philosophy behind her growth aligns closely with how Way We Do functions: document once, execute daily.
In other words, process doesn’t become a bottleneck — it becomes a habit.
Outsourcing: Not Just a Cost Strategy, But a Human One
Victoria’s approach to outsourcing defies many of the stereotypes that swirl around offshore work. Rather than seeing her team in the Philippines as a “cheap labor pool,” she describes them as loyal, skilled, and often deeply grateful for the opportunity.
She recounted the moment one team member, only 19, shared on a team call that her first paycheck allowed her family to buy mattresses — something they’d never had. “I cried. It reminded me that for us, this might be admin work — but for them, it’s transformational.”
Victoria built a framework she calls TEAM for bringing remote staff into any business:
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Time Audit – Start by identifying which tasks you’re doing that you shouldn’t be.
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Evaluate – Use skills testing, application forms, and interviews to vet candidates.
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Audit Skills – Run a paid trial period before committing.
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Manage Performance – Set KPIs, track results weekly, and define what success looks like.
Each of her team members participates in a Monday morning meeting where they self-report on their performance using a KPI matrix she created. “It’s clear. It’s consistent. And it puts accountability back into the team’s hands.”
AI: The Team Member That Never Sleeps
While remote teams changed how Victoria built her business, artificial intelligence is changing how she operates it.
“AI isn’t going to replace your team,” she said. “But if you use it well, it will supercharge them.”
Too many people, she argues, jump into tools like ChatGPT without context or structure. Her approach is fourfold:
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Prime It – Feed it details about your brand, goals, tone of voice, and audience.
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Assign It a Role – For example, “Act as a customer support trainer for a SaaS company.”
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Prompt With Purpose – Be specific and detailed.
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Refine Like a Human – Just as you would give feedback to a staff member.
She’s created bookmarked AI threads for each function — marketing, HR, sales — so her team can jump into role-specific conversations that are already primed and contextualized.
But AI’s capabilities don’t stop at content.
Victoria is already working with AI that:
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Qualify leads
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Respond to inquiries
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Book calendar appointments
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Onboard clients
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Create short-form videos from long content
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Even replicate her voice and facial expressions for automated training videos
“It’s like having another you — but one who never gets tired or distracted.”
Beyond Automation: The Bigger Why
If there’s one thing Victoria wants business owners to take away, it’s this: letting go isn’t giving up — it’s growing up.
Too many entrepreneurs, she says, are trapped in the belief that only they can do the work right. “That’s ego. And it’s fear. And it will cap your business at the ceiling of your own time.”
The real shift happens when leaders build businesses that can run without them.
Whether through AI agents, remote staff, or integrated process platforms like Way We Do, the tools are there. What’s needed now is the mindset.
“If your business can’t function without you, you don’t own a business — you own a job.”
A Business That Runs (While You Rest)
Today, Taylor Victoria is planning her third international holiday of the year. Her business continues to run, supported by documented systems, trained people, and intelligent automation.
She’s not chasing inbox zero. She’s not tethered to her laptop. She’s not doing the work — because she’s built something that does it for her.
And perhaps, that’s the most radical idea in modern entrepreneurship: that you can grow more by doing less — if you’ve taken the time to design your business to run without you.
Thinking about operationalizing your business? Platforms like Way We Do help transform SOPs from static documents into live workflows and automation that support delegation, accountability, and scale.
